Rob Gilchrist

Head of Video & Strategy | Systems Architect 

+1 (385) 985-5533 | rob@robgilchrist.com | linkedin.com/in/gilchristrob

Salt Lake City, Utah | Remote | Open to relocation

Summary

With over a decade of leadership across Enterprise SaaS, production houses, and creative agencies, I specialize in architecting high-performance content engines that harmonize cinematic storytelling with rigorous operational efficiency. By integrating Agentic AI-driven workflows and sophisticated systems design, I scale global production and distribution strategies to deliver a 10x increase in output.

My approach transforms lean teams into data-driven, revenue-influencing powerhouses, leveraging automated infrastructure to maintain elite creative standards at scale.

Core Competencies & Impact

• Systems Architecture: Engineered end-to-end production ecosystems that reduced content turnaround time by 30% while increasing asset volume by 10x.

• Operational Leadership: Managed annual production budgets exceeding $1.5M, overseeing multidisciplinary internal teams, and managing global vendor networks comprising 16+ specialists.

• AI Integration: Pioneer in implementing Agentic AI for persona research, automated roadmapping, and post-production workflows to drive efficiency and brand consistency.

• Revenue Influence: Developed performance-driven content strategies that have influenced hundreds of millions in pipeline.

• Executive Award Winner: Recipient of three Telly Awards for excellence in Branded Content and Global Campaign Strategy

Professional Experience 

Ivanti | Director of Video Production & Strategy | 2017 – 2026

Transformed a traditional in-house team into a scalable, high-output content engine, leveraging AI and global vendor networks to meet enterprise demands.

• AI-First Production: Integrated Agentic & Generative AI to automate persona research and roadmapping, scaling global output and translation capabilities without increasing headcount. 

• Performance Strategy: Increased organic YouTube engagement 445% by engineering a data-driven test-and-learn loop, significantly improving audience retention across all social platforms. 

• Infrastructure & SOPs: Designed the end-to-end production blueprint, implementing SOPs that allowed a lean core team to manage 16+ external designers, editors, animators, shooters, and event production specialists with zero loss in velocity. 

• Resource Management: Oversaw a $1.5M annual budget, reallocating 12% to high-value initiatives through automation and optimizing spend between internal quick-turns and large-scale commercial shoots. 

• Operational Efficiency: Reduced production turnaround by 30% and scaled output 10x by architecting AI-integrated workflows, moving the team from manual creation to a continuous flow model.

Impatient Cow Productions | Director of Motion & VFX | 2015 – 2017

Directed end-to-end production for national commercial campaigns, managing budgets and creative timelines for high-profile web and broadcast clients.

• Creative Direction: Managed multidisciplinary Motion & VFX teams to deliver best-in-class assets under aggressive agency deadlines for national brands.

• Strategic Partnerships: Developed and maintained a global network of production partners, ensuring seamless execution of complex, multi-stakeholder projects.